April 2016 How To: Secure (Brand) Loyalty

You’ve probably heard that it is far more expensive to create new customers than it is to keep existing ones. In this month’s video, Eve talks about how to keep those existing customers by building brand loyalty and becoming part of your customers’ routines by becoming a habit in their lives.

Michael C. Perlis
Vice President – Eve Bushman Consulting [fka Eve’s Wine 101 Consulting]
(https://evebushmanconsulting.com/)