Category Archives : YouTube

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How To: Do Cocktails on the Roof (or any event)

Ever wonder how to get involved with putting on a non-profit event? This month, Eve shares some [but not all!] of her tips when she discusses how she has collaborated with members of the WiSH foundation by creating and working on the annual Cocktails on the Roof event, which is…

July 2017 How to: Not Get Over Heated

Just in time for the hottest part of the year, Eve teaches us how to keep our cool over things that bother us in the workplace (and maybe in our everyday personal lives as well). Michael C. Perlis Vice President – Eve Bushman Consulting [fka Eve’s Wine 101 Consulting] (http://evebushmanconsulting.com/)

How To: Be a Brainstormer – Explained

It’s very easy to get wrapped up in one’s own little work world. Brainstorming with others helps you to see things from a different perspective. In this month’s video, Eve explains how setting up a Brainstormers group enables you to do this on a regular basis. Michael C. Perlis Vice…

How to: Not to Be a Ball Dropper

We all have to deal with flaky people. But, are you sure people don’t perceive you as a flake? Since perception = reality, let’s listen to Eve tell us how to keep this from happening. Michael C. Perlis Vice President – Eve Bushman Consulting [fka Eve’s Wine 101 Consulting] (http://evebushmanconsulting.com/)

How To: Upsell Without a Canned Speech

Have you heard the expression “sincerity sells”? If you haven’t, please pay special attention to this month’s video as Eve discusses how to upsell your client to the best possible result. Michael C. Perlis Vice President – Eve Bushman Consulting [fka Eve’s Wine 101 Consulting] (http://evebushmanconsulting.com/)

How To: Don’t Use Sympathy (to try) to Gain Strength

On March 1, 2017, Posted by , In YouTube, With No Comments

We’ve talked before about the notion of TMI. In this month’s video, Eve fine-tunes that concept with the suggestion that trying to elicit sympathy from your clients when you are ill or have other personal problems is ultimately going to work against you. Michael C. Perlis Vice President – Eve…

How To: Be Presentation Ready

I wasn’t so sure about Eve’s video this month, until I thought about how the simple act of wearing my Eve’s Wine 101 or my Eve Bushman Consulting badge to events enhances my own credibility. And the last bit of advice she offers is golden. Give it a watch. Michael C….

January 2017 YouTube – How To: FAIL

On January 2, 2017, Posted by , In YouTube, With No Comments

“This month, Eve tells us how to turn a bad customer experience into a positive one for both the customer and your staff. Talk about ‘making lemonade out of lemons’…” Michael C. Perlis Vice President – Eve Bushman Consulting

How To: See From Your Client’s Perspective

Did you ever hear the expression “perception is reality?” In this month’s video, Eve talks about how to look at your business through your customers’ eyes. How your customer perceives your business will ultimately impact your reality, including your bottom line. Michael C. Perlis Vice President – Eve Bushman Consulting…

How to: Advertise Your Achievements

You work hard. When your hard work pays off and you are recognized for your accomplishments, it is important to let the world know. Who will tell them if you don’t? Here, Eve talks about giving yourself the public back-pats you deserve. Michael C. Perlis Vice President – Eve Bushman…

How to: Train for the Long Term

Our normally loquacious Eve gives us a short but powerful message –it really comes down to being proactive versus reactive in order to get your employees to perform according to your standards. Check it out… Michael C. Perlis Vice President – Eve Bushman Consulting [fka Eve’s Wine 101 Consulting] (http://evebushmanconsulting.com/)

How to: Not Be An Ambulance Chaser

Eve calls them “ambulance chasers”. I call them “vultures”. We mean the same thing – people who profit off of others misfortunes. It is one thing to associate yourself with a cause and then benefiting from the goodwill that creates. It is quite another thing to actually profit from someone else’s pain….

August 2016: How To Go With Your Gut

On August 1, 2016, Posted by , In YouTube, With No Comments

Back in my auditing days, we used to ask if something passed the “smell test”. Obviously, this was figurative and not literal, but the point was if something smells fishy or sounds too good to be true, you need to pay attention to this feeling and either dig deeper for…

How to: Work With Millennials

On July 1, 2016, Posted by , In YouTube, By ,,,, , With No Comments

“I believe the children are our future.” Pretty obvious, right? Well, what was our “future” is now our “present.” With the millennials entering the workforce in increasing numbers, Eve gives some great pointers in this month’s video on how to maximize the perspective and lifestyle they bring to your business. Michael…

June 2016: How to Get Your Name Out there in the Right Way

“Ever overhear people talking about you and wonder what they are saying? Is it good? Is it bad? In this month’s video, Eve will help you make sure it is good.” Michael C. Perlis Vice President – Eve Bushman Consulting [fka Eve’s Wine 101 Consulting] (http://evebushmanconsulting.com/)

May 2016: How To Get Educated with Continuing Education

Like a shark that needs to keep moving to survive, business owners needs to keep up to date on a myriad of trends, regulations and  other developments in their chosen industries. In this video, Eve touches on a few she has found valuable. We can help you determine which resources are right…

April 2016 How To: Secure (Brand) Loyalty

You’ve probably heard that it is far more expensive to create new customers than it is to keep existing ones. In this month’s video, Eve talks about how to keep those existing customers by building brand loyalty and becoming part of your customers’ routines by becoming a habit in their…

March 2016 How To You Tube: Bring in Business with Out of the Box Ideas

On March 1, 2016, Posted by , In YouTube, With No Comments

This month, Eve talks about out-of-the-box ideas. So many products and services today are just commodities to the consumer and making your business stand out is a constant challenge. Eve explains a couple of her most recent efforts, but left out one of my favorites — the Cocktails On The…

Feb 2016 How To You Tube: “Show Your Love” For Good Customer Service

On February 1, 2016, Posted by , In YouTube, By ,,, , With No Comments

In this month’s video, Eve provides some really valuable tips to improve your customers’ experience. What I’ve learned over the years is that it is the experience that brings the customers back, and these suggestions from Eve, which cost essentially nothing, will serve to make your customers feel special and well…

January 2016 How-To You Tube: How to Not Wing it – Have a Business Plan

On January 4, 2016, Posted by , In YouTube, By ,, , With No Comments

From Vice President Michael Perlis, “In this month’s video, Eve talks about the importance of planning. I can’t agree more. My experience is that the most common reason that businesses fail is lack of planning. I just want to add to this the importance of “running the numbers”.  Budgeting and forecasting…

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