How to: Handle When The Customer Is Wrong…AKA Perception Matters

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How to: Handle When The Customer Is Wrong…AKA Perception Matters

We’ve always heard that the customer is always right. Well, what do you do when you know the customer is wrong? How do you protect your brand, especially in the social media era? Eve gives you her advice, with no “ifs”, “ands” and definitely no “buts”.
Michael C. Perlis
Vice President – Eve Bushman Consulting [fka Eve’s Wine 101 Consulting]
(http://evebushmanconsulting.com/)

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