How To: Provide Unique Content to Your Website

We’ve all played Where’s Waldo, right? How do you ultimately find him? You focus on the distinguishing characteristics that make him stand out from the crowd. This month, Eve talks about how to make your website stand out from the crowd by focusing on the characteristics that make your business…

How To: Make Fortune Cookies in Your Business

We all enjoy getting a fortune cookie at the end of our meal at a Chinese restaurant, right? This month, Eve talks about extending that feeling to any business. Check it out. Michael C. Perlis Vice President – Eve Bushman Consulting [fka Eve’s Wine 101 Consulting] (http://evebushmanconsulting.com/) Contributing Editor –…

How To: Show Your Thanks and Collaborate With Others

We all know to show thanks, right? But do we know how to collaborate and also show thanks? This month I give you two minutes regarding a successful collaboration + how we thanked others = a success. Eve Bushman Owner – Eve Bushman Consulting [fka Eve’s Wine 101 Consulting] (http://evebushmanconsulting.com/)…

How to: Hire a Consultant (In A Timely Fashion)

In this month’s video, Eve talks about the importance of hiring a consultant before it is too late as well as being honest with that consultant and sharing the naked truth about what is really going on with your business. Check it out! Michael C. Perlis Vice President – Eve…

How to: Work Well (or Not) Under Pressure

We’ve all heard some variation of the expression “if you want to get something done, give it to a busy person.” Just a cliche? I don’t think so. And neither does Eve as she talks about the importance of identifying those people in your organization who thrive on the stress…

How to: Market YOUR Business With Out Of The Box Ideas

A few years ago, when I first started writing with Eve and helping her with events, I quickly became aware of the vast amount of knowledge she has and the great ideas she was always coming up with. I also noticed she was usually giving all this away for free….

How To: Learn to Love Your Client

It’s February and love is in the air. This month, Eve talks about love and its importance. I bet you already know love is important. But in this case, Eve is referring to loving…your client, and how that impacts your relationships with your clients as well as how your employees…

January 2018 How To: Maximize an Interview Regarding Your Business

Happy New Year! With the start of 2018, we thought sharing with you the story about the start of Eve Bushman Consulting would be in order. Here’s Eve being interviewed on KHTS discussing just that. Maybe it will inspire you to kick off the new year with a new venture…

Dec 2017 How To: Make a Much Needed Change

“Ch-ch-ch-ch-changes…Turn and face the strange.” I’ve always wanted to work some David Bowie lyrics into an intro. This month, Eve talks about how to get changes done so you can turn and face your strange. Michael C. Perlis Vice President – Eve Bushman Consulting [fka Eve’s Wine 101 Consulting] (http://evebushmanconsulting.com/)…

How to: Come Up With Ideas, When You Are Not Inspired

October was a tough month for a lot of us; I know it was for me. Sometimes tough times can drag you down and leave you feeling uninspired. In this month’s video, Eve shares some ideas about how she inspires herself to find her next great idea. I’m betting it…

How to: Handle When The Customer Is Wrong…AKA Perception Matters

We’ve always heard that the customer is always right. Well, what do you do when you know the customer is wrong? How do you protect your brand, especially in the social media era? Eve gives you her advice, with no “ifs”, “ands” and definitely no “buts”. Michael C. Perlis Vice…

September 2017 How To: Go Back to “School”

On September 5, 2017, Posted by , In YouTube, By ,,, , With No Comments

Things change faster than ever nowadays, and the rate of change seems to be accelerating. This month, Eve talks about how she stays on top of her game. Better pay attention if you want to stay on top of yours. Michael C. Perlis Vice President – Eve Bushman Consulting [fka…

How To: Do Cocktails on the Roof (or any event)

Ever wonder how to get involved with putting on a non-profit event? This month, Eve shares some [but not all!] of her tips when she discusses how she has collaborated with members of the WiSH foundation by creating and working on the annual Cocktails on the Roof event, which is…

How To: Be a Brainstormer – Explained

It’s very easy to get wrapped up in one’s own little work world. Brainstorming with others helps you to see things from a different perspective. In this month’s video, Eve explains how setting up a Brainstormers group enables you to do this on a regular basis. Michael C. Perlis Vice…

How to: Not to Be a Ball Dropper

We all have to deal with flaky people. But, are you sure people don’t perceive you as a flake? Since perception = reality, let’s listen to Eve tell us how to keep this from happening. Michael C. Perlis Vice President – Eve Bushman Consulting [fka Eve’s Wine 101 Consulting] (http://evebushmanconsulting.com/)

How To: Upsell Without a Canned Speech

Have you heard the expression “sincerity sells”? If you haven’t, please pay special attention to this month’s video as Eve discusses how to upsell your client to the best possible result. Michael C. Perlis Vice President – Eve Bushman Consulting [fka Eve’s Wine 101 Consulting] (http://evebushmanconsulting.com/)

How To: Be Presentation Ready

I wasn’t so sure about Eve’s video this month, until I thought about how the simple act of wearing my Eve’s Wine 101 or my Eve Bushman Consulting badge to events enhances my own credibility. And the last bit of advice she offers is golden. Give it a watch. Michael C….

How To: See From Your Client’s Perspective

Did you ever hear the expression “perception is reality?” In this month’s video, Eve talks about how to look at your business through your customers’ eyes. How your customer perceives your business will ultimately impact your reality, including your bottom line. Michael C. Perlis Vice President – Eve Bushman Consulting…

How to: Advertise Your Achievements

You work hard. When your hard work pays off and you are recognized for your accomplishments, it is important to let the world know. Who will tell them if you don’t? Here, Eve talks about giving yourself the public back-pats you deserve. Michael C. Perlis Vice President – Eve Bushman…

How to: Not Be An Ambulance Chaser

Eve calls them “ambulance chasers”. I call them “vultures”. We mean the same thing – people who profit off of others misfortunes. It is one thing to associate yourself with a cause and then benefiting from the goodwill that creates. It is quite another thing to actually profit from someone else’s pain….