How To: Upsell Without a Canned Speech

Have you heard the expression “sincerity sells”? If you haven’t, please pay special attention to this month’s video as Eve discusses how to upsell your client to the best possible result. Michael C. Perlis Vice President – Eve Bushman Consulting [fka Eve’s Wine 101 Consulting] (http://evebushmanconsulting.com/)

How To: Be Presentation Ready

I wasn’t so sure about Eve’s video this month, until I thought about how the simple act of wearing my Eve’s Wine 101 or my Eve Bushman Consulting badge to events enhances my own credibility. And the last bit of advice she offers is golden. Give it a watch. Michael C….

How To: See From Your Client’s Perspective

Did you ever hear the expression “perception is reality?” In this month’s video, Eve talks about how to look at your business through your customers’ eyes. How your customer perceives your business will ultimately impact your reality, including your bottom line. Michael C. Perlis Vice President – Eve Bushman Consulting…

How to: Train for the Long Term

Our normally loquacious Eve gives us a short but powerful message –it really comes down to being proactive versus reactive in order to get your employees to perform according to your standards. Check it out… Michael C. Perlis Vice President – Eve Bushman Consulting [fka Eve’s Wine 101 Consulting] (http://evebushmanconsulting.com/)

How to: Not Be An Ambulance Chaser

Eve calls them “ambulance chasers”. I call them “vultures”. We mean the same thing – people who profit off of others misfortunes. It is one thing to associate yourself with a cause and then benefiting from the goodwill that creates. It is quite another thing to actually profit from someone else’s pain….

June 2016: How to Get Your Name Out there in the Right Way

“Ever overhear people talking about you and wonder what they are saying? Is it good? Is it bad? In this month’s video, Eve will help you make sure it is good.” Michael C. Perlis Vice President – Eve Bushman Consulting [fka Eve’s Wine 101 Consulting] (http://evebushmanconsulting.com/)

April 2016 How To: Secure (Brand) Loyalty

You’ve probably heard that it is far more expensive to create new customers than it is to keep existing ones. In this month’s video, Eve talks about how to keep those existing customers by building brand loyalty and becoming part of your customers’ routines by becoming a habit in their…

“How To: Not set a Resolution, Instead, Write Down a Goal”

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How To: Be Thankful When You Don’t Feel Thankful

How to: Successfully Collaborate with Others

How to: Keep Promises Made by Your Business

How To: Plan for Summer, AKA a Slow Down in Your Biz

May 2015 How To You Tube: How to Get Things Done at Work

How to: Pay Your Taxes on Time – Or Anything you Dread Doing in Your Biz

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How to: Raise Your Voice

How to: Raise the Bar in Your Business

Raise the Bar by Jon Taffer is a Good Read for ANY Business Owner

In the words of Fat Amy in the trailer for Pitch Perfect Two when she crashes down the dormitory stairs on a sledding disc, Jon Taffer also “Crushed it” in his book Raise the Bar. I’ve never watched the show, Bar Rescue, however who isn’t familiar with Taffer and the…

How to: Make Your Emails Professional

How To: Plan Your Marketing Stategy for 2015

November 2014 YouTube: How To Market Wisely During the Holidays