How to: Come Up With Ideas, When You Are Not Inspired

October was a tough month for a lot of us; I know it was for me. Sometimes tough times can drag you down and leave you feeling uninspired. In this month’s video, Eve shares some ideas about how she inspires herself to find her next great idea. I’m betting it…

How to: Handle When The Customer Is Wrong…AKA Perception Matters

We’ve always heard that the customer is always right. Well, what do you do when you know the customer is wrong? How do you protect your brand, especially in the social media era? Eve gives you her advice, with no “ifs”, “ands” and definitely no “buts”. Michael C. Perlis Vice…

How To: Do Cocktails on the Roof (or any event)

Ever wonder how to get involved with putting on a non-profit event? This month, Eve shares some [but not all!] of her tips when she discusses how she has collaborated with members of the WiSH foundation by creating and working on the annual Cocktails on the Roof event, which is…

How To: Be a Brainstormer – Explained

It’s very easy to get wrapped up in one’s own little work world. Brainstorming with others helps you to see things from a different perspective. In this month’s video, Eve explains how setting up a Brainstormers group enables you to do this on a regular basis. Michael C. Perlis Vice…

How To: Upsell Without a Canned Speech

Have you heard the expression “sincerity sells”? If you haven’t, please pay special attention to this month’s video as Eve discusses how to upsell your client to the best possible result. Michael C. Perlis Vice President – Eve Bushman Consulting [fka Eve’s Wine 101 Consulting] (http://evebushmanconsulting.com/)

How To: See From Your Client’s Perspective

Did you ever hear the expression “perception is reality?” In this month’s video, Eve talks about how to look at your business through your customers’ eyes. How your customer perceives your business will ultimately impact your reality, including your bottom line. Michael C. Perlis Vice President – Eve Bushman Consulting…

How to: Advertise Your Achievements

You work hard. When your hard work pays off and you are recognized for your accomplishments, it is important to let the world know. Who will tell them if you don’t? Here, Eve talks about giving yourself the public back-pats you deserve. Michael C. Perlis Vice President – Eve Bushman…

How to: Raise the Bar in Your Business

Raise the Bar by Jon Taffer is a Good Read for ANY Business Owner

In the words of Fat Amy in the trailer for Pitch Perfect Two when she crashes down the dormitory stairs on a sledding disc, Jon Taffer also “Crushed it” in his book Raise the Bar. I’ve never watched the show, Bar Rescue, however who isn’t familiar with Taffer and the…

How to: Make Your Emails Professional