For wineries, wine stores, bars and restaurants Eve Bushman Consulting will:
- Examine your existing internal and external marketing to seek improvement
- Find your “Purple Cow“
- Examine your branding for possible improvement
- Examine your pricing for possible improvement
- Run productive agenda-driven staff meetings where notes are transcribed into policy, thereby creating a training manual.
- Study your social networking and advise if improvement needed
- Social Network Training
- Format, and write if needed, e-newsletters
- Study your website and advise if need improvement
- Write and send out news releases
- Plan and execute events
- Provide wine service training (See this short YouTube sample)
- Provide wine service training for home parties and/or events
- Review your by-the-glass selections, wine list and cocktail menu
- Write up tasting notes, wine and cocktail descriptions
- Food pairings
- Produce short YouTube video(s)
- E-Book for non brick and mortar businesses
- Evaluate employees
- Evaluate wine club if applicable
- Evaluate existing demographic, establish target audience
2017 update: Eve Bushman Consulting specializes on restaurants, wineries and bar campaigns.